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Vanity Journal
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Dupes

Cheaper versions of cult products, tested side by side.

Every dupe here is compared with the product it copies: ingredients, finish, shade range and what buyers say about wear. Some are close enough to replace the original. Others aren't, and we say so.

The Charlotte Tilbury Flawless Filter bottle next to the Amazon dupe on a cream linen background
Editor's pick

Charlotte Tilbury Flawless Filter vs the $14 Amazon dupe

Same soft-focus glow, about a third of the price. Here's where the e.l.f. version matches, where it doesn't, and who should still buy the original.

Updated Oct 27, 2026Read the story

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New dupes worth knowing about, the Amazon bestsellers that hold up, and the occasional one to skip. No daily sale alerts.

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