Dupes
Charlotte Tilbury Flawless Filter vs the $14 Amazon dupe
Same soft-focus glow, about a third of the price. Here's where the e.l.f. version matches, where it doesn't, and who should still buy the original.
Section
Routines
Simple routines by age and skin concern, with what to buy for each step.
Routines that fit into a normal morning. We build them by age and by skin concern, keep them short, and link a cheaper and a pricier option where it makes sense.
Editor's pick
A simple skincare routine for your 40s
Four steps in the morning, three at night. What changes in your 40s, and what you can stop doing.
Updated Oct 27, 2026Read the story
All routines
More stories for this section are on the way.
We only publish once we've used something for a few weeks, so this section fills up slowly.
Elsewhere on the site
Dupes
17 Amazon beauty dupes that are almost identical to the real thing
Seventeen cheaper versions of cult products, compared with the originals on formula, finish and shade range. We say which ones are only almost.
Skincare
The best Amazon skincare finds under $25
Eleven Amazon skincare basics worth buying, chosen by formula, plus two popular ones we'd skip.
The Sunday note
One email a week. Only the things we'd tell a friend about.
New dupes worth knowing about, the Amazon bestsellers that hold up, and the occasional one to skip. No daily sale alerts.